Marco Andersen

Marco Andersen is Managing Director and co-founder of Qualimero. Before founding the company, he worked as a Senior Analyst at Boston Consulting Group (BCG TURN) in restructuring, then led the development of digital business models as Senior Manager at OBI next in retail. Prior to that, he gained international experience in M&A at Clearwater International in London. With his WHU background and the combination of strategy consulting, retail expertise, and founding experience, Marco brings a rare blend of analytical thinking and entrepreneurial execution. At Qualimero, he leads business development and strategic partnerships — ensuring AI implementations don't just work technically but deliver concrete business outcomes: higher conversion rates, more efficient customer service, and new revenue channels. In his articles, he shares perspectives from the intersection of strategy and AI: how companies can maximize the ROI of AI investments, which business models AI enables, and what really matters when introducing AI.