So that Qualimero can be set up so that events from our system are successfully sent to Google Ads, the Conversion ID, Customer ID and Conversion Action IDs are required for each event.
The following events can be tracked via Qualimero
www.qualimero.com/resources/tracking-events-qualimero
For each event that is to be tracked in Google Ads, an extra event must be created in Google Ads so that a Google Conversion Action ID can then be generated for each event.
You will receive the data as follows:
Conversion ID
You can find this information in the event snippet for your conversion action, for example send_to: AW-CONVERSION_ID/AW-CONVERSION_LABEL. In the example snippet, AW-CONVERSION_ID stands for the conversion ID that is unique to your account. Enter the conversion ID without the AW- prefix.
Customer ID
Your Google Ads account ID. It should have 10 digits and be in XXX-XXX-XXXX format.
Conversion Action ID
The Conversion Action ID is unique to every Google Ad event. The event must be created manually under Events.
1. Please create a conversion action under Goals -> Conversions
2. In the next step, choose a “conversion on a website”
3. Select a website
4. Enter the website and scroll to the bottom of the website, click on “Manually add Connversion action”
5. Click here to name and save the event
6. Now open the created event and the Conversion Action ID is in the URL under “ctID=xxxxxxxxxx”
