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In the dynamic world of digital retail, YDEON, Europe's leading online platform for garden projects, decided to establish WhatsApp as a sales channel. In search of the perfect partner to guide the implementation and development, YDEON entered into a partnership with Lamar Ventures. They leveraged Qualimero, the AI-powered conversational commerce tool, to ensure comprehensive customer consulting for high-priced items with the aim to improve conversions.
The Challenge
As a digital pioneer, YDEON recognized the immense revenue potential in establishing WhatsApp as a sales channel. The challenge was to provide expert advice at scale through WhatsApp for high-priced, complex products like saunas, pools, and garden houses.
The primary aim was to reduce the shopping cart abandonment and unlock the revenue potential during the "last mile" of product consultations - addressing those customers who were close to making a purchase but have 1-2 open questions on topics like installation, delivery, and pricing. The aim was not just to improve cart conversion but also to ensure a high level of customer service.
The Solution
Qualimero, developed by Lamar Ventures, proved to be the optimal solution for YDEON's challenges. This AI-integrated conversational commerce tool is specially designed to qualify leads and consult on high-ticket products.
The YDEON team strategically placed Qualimero on the product detail page. Initially, they used a YDEON sales representative to interact with customers in real-time. These human interactions served a dual purpose – enabling prompt customer care and contributing valuable data to further improve Qualimero's AI model.
