How Drink&Paint Achieved a 15x ROI with Qualimero's AI Paul
Learn how Drink&Paint automated 80% of their artist onboarding with Qualimero's AI employee Paul and achieved a 15x ROI.
Customer:
Drink&Paint
Industry:
Event Management / Creative Events
Company Size:
Innovative Event Company
Website:
https://www.drinkandpaint.deSolution Used:
Digital Employee Paul (Artist Manager)
Drink&Paint, a creative event company that combines art and entertainment, was looking for a more efficient way to recruit artists for their events and suggest suitable locations to them.
With Qualimero's support, a digital employee was integrated via WhatsApp that automated the onboarding process and immediately recommended suitable venues to artists.
The result: faster processes, higher artist satisfaction, and smoother event organization.
Drink&Paint offers a unique event experience where participants can create their own artwork in a relaxed atmosphere under the guidance of professional artists while enjoying their favorite drinks. The concept thrives on the creativity of artists and the seamless organization of events at various locations.
Drink&Paint's growth led to bottlenecks in onboarding new artists. The process was characterized by:
Drink&Paint urgently needed a faster, more efficient, and scalable solution to seamlessly integrate new artists into their network.
Looking for a way to speed up and automate the onboarding process, Drink&Paint evaluated various approaches. A standard solution was insufficient, as the intelligent matching of artists to suitable locations based on location and preferences was a core requirement.
Qualimero impressed with its digital employees' ability to automate specific processes like onboarding and interact through common channels like WhatsApp. The flexibility of the Qualimero solution and the prospect of rapid implementation were decisive factors.
We wanted to give our artists a great experience from the start. Manual coordination was simply too slow. Qualimero offered us the ability to automate the process via WhatsApp and instantly suggest suitable locations to artists – that was exactly what we needed.
– Paula Mesch, Operations Manager, Drink&Paint
Paul interacts with new artists directly via WhatsApp, collecting relevant information such as location, availability, and artistic preferences.
Based on the collected data, Paul matches the information with the database of available venues and automatically suggests suitable locations to the artist.
Artists receive immediate responses to their inquiries and suggestions for deployment locations, eliminating waiting time and increasing satisfaction.
Paul handles the initial steps of onboarding and relieves the human team from time-consuming routine communications.
“Thanks to the introduction of Paul, we were able to significantly improve the onboarding process for our artists. The automated communication via WhatsApp allows us to efficiently suggest suitable locations and provide our artists with a smooth start.”
Svittlana Witt
Founder, Drink&Paint
The automation and efficiency gains through Paul led to an impressive 15x ROI.
A large portion of the initial onboarding process is now handled by Paul.
The internal team was relieved of 70% of routine onboarding tasks and can now focus more on creative and strategic work.
Onboarding new artists and assigning locations happens significantly faster, accelerating event planning.
Artists benefit from instant responses and proactive location suggestions, leading to a more positive experience.
By implementing Qualimero's digital employee Paul, Drink&Paint has demonstrated how targeted automation can eliminate operational bottlenecks and lead to significant business success.
The ability to automate 80% of artist onboarding while simultaneously increasing artist satisfaction through fast, suitable location suggestions resulted in a remarkable 15x ROI.
This case study impressively demonstrates how Qualimero's AI solutions can solve specific challenges in the event industry and help companies work more efficiently and manage their partners better.
