AI Revolution in Lead Generation: How marta Achieved 25% Conversion

31%

Cheapest Marketing Channel

<5 Sek

Reduced Costs per Lead compared to their other channels

24/7

Conversion Rate per Chat

Info

marta is a leading company in arranging so-called 24-hour care

Sector

Service

Executive Summary

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Marta was looking for a better and more sales-driven customer support solution than a conventional chatbot, which was unable to generate leads.

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These challenges led to a partnership with Qualimero to implement a more advanced AI solution. The AI worker, Theresa, was specifically developed to be integrated into Marta's CRM and workflows to convert customer interactions into qualified leads. The implementation of Theresa resulted in a qualification rate of 31% within just one month.

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Thus, Theresa quickly became the most successful and cost-effective marketing channel for Marta.

The Challenge

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marta was looking for an AI solution that could not only conduct sales conversations but also address customers' open questions simultaneously. In searching for effective ways to optimize their lead qualification, marta discovered Qualimero.

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"At marta, we place great value on professional advice and excellent customer service. Our industry is built on trust, so that is crucial. Therefore, we were looking for a solution that turns every interaction into a sale but also supports our website visitors," explains Fynn from marta's marketing team.

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The requirements for a potential solution were comprehensive—Fynn lists five crucial reasons that speak for Qualimero:

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Efficient generation of cost-effective and high-quality leads from customer inquiries
Reliable and secure answering of customer inquiries at a human level
Strengthening customer trust in marta through personal care
Reliable, seamless integration into the existing technology stack
Smooth handover to the human team

Theresa Sales Assistant

25% Increase in Lead Quality

By integrating the digital worker Theresa, Marta significantly enhanced the quality of generated leads. With an impressive qualification rate of 25%, potential customers are identified and engaged more effectively, resulting in higher conversion rates.

50% Reduction in Lead Costs

Compared to traditional marketing channels, Marta cut its cost per lead in half. Theresa efficiently transforms customer interactions into qualified inquiries, achieving substantial savings without compromising lead quality.

Efficient Lead Nurturing

Theresa proactively addresses potential customers’ open questions and provides relevant information. This targeted support builds trust among prospects and increases successful conversions.

Valuable Insights Through Data Analysis

Theresa continuously collects and analyzes data from customer interactions. These insights allow Marta to better understand customer needs and preferences, optimizing services accordingly. This data-driven approach improves customer satisfaction and secures a competitive advantage.

We were looking for a solution to generate more and cheaper leads. Qualimero's AI workers use customer interaction effectively to generate leads significantly more cheaply and with higher quality than we are used to from the market standard.