97% Automation of Product Consultation

How Neudorff is revolutionizing its product consultation with digital worker Flora, reducing costs per consultation by over 99%.

97%

Accuracy in Product Consultation

-99%

Cost Savings

<5 Sec

Average Response Time

Info
Neudorff is a leading provider of garden and plant care products
Sector
E-Commerce

Executive Summary

Neudorff, a leading manufacturer of garden and plant care products, sought an innovative solution to digitize its product consultation and reduce costs. The challenge was to scale high-quality customer service while improving consultation quality. Neudorff found the answer in implementing the AI coworker Flora.

In collaboration with Qualimero, Neudorff introduced Flora, specifically designed for product consultation.

The integration of the AI coworker into product consultation led to positive results:

  • 97% accuracy in product recommendations through AI-supported consultation
  • Average response time under 5 seconds
  • Cost savings of 99.2% per chat
  • Significant increase in customer service efficiency
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The Challenge

When Neudorff approached Qualimero, the company faced a series of challenges in its customer service. As a leading provider of garden and plant care products, Neudorff has always had high standards for customer consultation and service.

"Our customer service team was permanently at capacity. We received a high frequency of email inquiries, and many questions were repetitive. Nevertheless, each consultation was individual and anything but trivial," explains Michael, Head of Digital at Neudorff.

The complexity of the consultation posed a particular challenge. Standards, guidelines, and laws must be observed in every piece of advice. Incorrect consultation can not only lead to image damage but also have legal consequences.

Neudorff also observed the efforts of competitors to master these challenges. The company found that some competitors had already implemented WhatsApp solutions for product consultation. However, these proved to be unconvincing from the customer's perspective.

Moreover, they did not bring real relief for the companies, as human employees were still required to process the inquiries.

This initial situation led Neudorff to search for a solution that went far beyond conventional chatbots, call centers, and email consultation.

Flora Product Consultant

97% Accuracy in Product Consultation

With its digital worker Flora, Neudorff delivers highly precise recommendations. In just seconds, Flora identifies the ideal product, impressing customers with both expertise and quick response times. The result: satisfied users, fewer follow-up questions, and increased revenue.

Upselling Across 12 Product Categories

Thanks to AI-driven product recommendations, Neudorff boosts revenue across various categories. Flora instantly identifies cross-selling opportunities and suggests complementary products—without additional staffing costs or complex workflows.

Application Support

Neudorff, a leading manufacturer of garden and plant care products, faced fundamental challenges in customer support. The customer service team was overwhelmed by the high volume of repetitive email inquiries, each still requiring personalized responses.

Pest Detection via Image Recognition

Flora identifies pests and plant diseases in real-time using photos—accurately and reliably. Customers receive immediate diagnoses and product recommendations, drastically reducing inquiry times while significantly improving customer satisfaction.

Flora, our AI co-worker, is revolutionizing our product consultation. She combines our expertise with AI efficiency and offers our customers excellent consultation quality and customer service around the clock.

Michael Horn

Head of Digital

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