
Lasse Lung is CEO and co-founder of Qualimero. With an MBA from WHU – Otto Beisheim School of Management and over a decade of experience in digital transformation and company building, he combines strategic thinking with hands-on execution. Before Qualimero, he co-founded and led a company as Managing Director, scaling it to seven-figure revenue — with a focus on AI-powered customer interaction via WhatsApp and digital channels. Prior to that, he managed real estate projects worth tens of millions and drove digital transformation in traditional industries. At Qualimero, Lasse focuses on building AI systems that operate as fully capable digital employees in e-commerce — from product consultation to customer service and lead generation. In his articles, he shares real-world insights: how businesses can deploy AI strategically, which pitfalls to avoid, and how to improve customer experience and efficiency simultaneously.